Digital Marketing for Artists Ready To Sell Art Online.

A typical digital marketing setup project, from the initial strategy session to your marketing system going live, takes 2–6 weeks, depending on the number of channels, platforms, and campaigns involved. This timeline assumes you provide images, content, and brand details promptly and are available for check-ins and feedback during the process.

We’re usually booked a few weeks to a couple of months out, so booking a consultation early helps secure your preferred start date.

Need it faster? We sometimes offer rush options for artists with upcoming exhibitions, launches, or other important deadlines.

Your images, product or artwork information, and relevant brand details are essential. You’ll provide the content, and we guide you on the best way to structure and use it for campaigns, automations, and ads.

We also offer copywriting and image editing support if needed.

We offer flexible, hourly support for troubleshooting, campaign adjustments, or guidance when you hit a hurdle.

You’ll have expert support available whenever you need it, without committing to a retainer. Reach out to hello@createeevity.com

The best channels for selling art online depend on your audience, your style of work, and how you like to market, but most successful artists rely on a mix of owned, paid, and marketplace channels.

We always recommend that you pick channels where your target audience hang out, AND you can add value, create engagement, and make sales.

Limit yourself to a number of channels that you’re actually able to follow up with decent quality over time. It’s better to deliver quality content in one to two channels than low-value content in five.

Channels we generally recommend and work with:

1. Your own website (your digital gallery)

A professional artist website is usually the foundation of an online art business. It lets you:

• Present your work in a focused, distraction‑free environment

• Tell your story and explain your process

• Control pricing, branding, and the buying experience

• Retain control of the collector relationship and follow up for future sales

We help artists turn their website into a clear sales hub, with portfolio pages, product pages, and landing pages designed to convert visitors into collectors.

Read more about our website & online store services.

2. Email marketing (nurturing collectors over time)

Most people will not buy the first time they see your art. An email list lets you:

• Stay in touch with people who love your work

• Announce new collections, launches, and studio news

• Build trust and turn one‑time buyers into repeat collectors

We set up simple email funnels and automated sequences so you can keep in touch with fans without spending all day on marketing.

3. Social media and paid ads (finding new people)

Social platforms like Instagram, Facebook, Pinterest, or YouTube help new people discover your art. Paid ads on Meta or Google can then:

• Put your work in front of targeted audiences (by interest, location, intent, etc.)

• Send traffic to your website, shop, or email signup

• Support launches, exhibitions, and limited‑time offers

We help choose the right channels and campaigns for your budget, then connect them to your website and email list so they support a single, coherent funnel.

4. Marketplaces (Etsy, Saatchi Art, Artsy, etc.)

Online marketplaces can complement your own site by:

• Giving you extra visibility and built‑in search traffic

• Making it easy for people already shopping for art to find you

We help you position marketplaces as supporting channels rather than your only home, so you build a brand and collector base you fully own.

We also choose channels based on your strengths as an artist, not just what’s trendy. If you love photography and sharing visuals, we’ll lean into Instagram and visual platforms. If you’re a natural talker, podcasting or YouTube may be a better fit. If you enjoy writing, we’ll focus more on blogging, newsletters, and guest articles. In the long run you’ll touch several channels, but we design a strategy that leans into what you do best, so you can create consistent, high‑quality content without burning out.

In practice, the “best” channel mix is different for every artist. We work with you to design a channel strategy and sales funnel that fits your art, your audience, and your time, instead of forcing you into a one‑size‑fits‑all marketing plan.

A sales funnel is the step‑by‑step path someone takes from discovering your art for the first time to becoming a repeat collector. In art marketing, this usually looks like:

• Awareness – they first discover you through social media, search, ads, or word of mouth

• Interest – they visit your website, join your newsletter, or follow you for updates

• Consideration – they browse your portfolio, read your story, and compare options

• Purchase and loyalty – they buy a piece, then come back for commissions, prints, or future collections

Instead of leaving this to chance, we design and optimize your sales funnel so more of the right people move through these stages and become buyers.

For artists, that typically means combining:

• Targeted digital ads and social content to bring qualified visitors to your work

• High-converting landing pages that clearly present your art, story, and offers

• Email marketing sequences that nurture relationships, share new releases, and drive repeat sales

By aligning your social media, website, email list, and marketing campaigns into a clear funnel, we help you turn casual visitors into collectors in a more predictable, sustainable way.

We help you choose a platform that fits your workflow and goals. For most artists tools like Kit, MailerLite or Flodesk work great - we make the selection based on how they fit with the rest of your tools.

If you’re just getting started and want to test the waters before diving deep into the world of email marketing automations, an integration with Squarespace Email Campaigns or Shopify Email work seamlessly and is a great place to begin your email marketing journey.

Owning your website gives you full control, a professional brand presence, and direct access to collectors.

Marketplaces like Etsy and Artsy can complement your site by increasing reach.

Most artists do best with a combination - and often start out on the platforms and building an audience before launching their own site.

We can help you decide what works for your goals.

Yes! While we primarily work with Squarespace and Shopify, we can help with setup on other platforms - and have worked with Wix, Wocommerce, Wordpress, and more.

Just keep in mind that integrating marketing tools on other platforms may require extra time spent on research, testing, or collaboration with someone familiar with that platform.

However - we’re used to “hacking it” and figuring out new tools, so it’s typically not a lot of extra work.

The cost of marketing your art online depends on your goals, channels, and timeline, but it helps to think in two buckets: one‑time setup and ongoing monthly budget.

1. One‑time setup (strategy, website, funnels, tracking)

This covers things like defining your audience, mapping a sales funnel, improving your website, setting up landing pages, email automations, and analytics.

• Setup projects with us typically start around $950 for a focused, done‑with‑you or done‑for‑you package.

• Optional hourly support is available afterwards for troubleshooting, tweaks, or new campaigns as you grow.

You’ll always get a personalized, transparent quote before you commit to anything – no hidden fees or surprise add‑ons.

2. Ongoing monthly marketing budget (ads + tools)

To keep your marketing running, you’ll usually want a small, predictable monthly budget. Typical ranges many independent artists work with are:

• Marketing tools and platforms

  • Email service provider: often $0–$50/month to start

  • Website and ecommerce platform: roughly $15–$40/month

  • Optional extras (booking tools, advanced analytics, etc.): $10–$50/month

• Advertising budget (if you choose to run ads)

  • Starter test budget: from around $150–$300/month on platforms like Google, Meta (Facebook/Instagram), or Pinterest

  • Growth budgets scale up as you see what works and want more reach

A good rule of thumb: start with a realistic budget you can sustain for at least 3–6 months, then optimize based on results rather than trying to “go viral” all at once.

Our role is to help you turn that budget into a clear, trackable plan: choosing the right channels, setting up campaigns and funnels, and making sure every dollar has a job in moving people from discovering your art to becoming collectors.

Yes! You can book 1:1 training sessions if you want to go deeper on a specific topic, or have a particular case you’re struggling to solve.

We also give a lot of tips through the Createeevity Blog & Newsletter, and will continue to develop helpful resources, training materials, workshops, live group sessions and downloadable content.

We highly recommend that you subscribe if you haven’t already.