🎯 How To Create An ‘About’ Page For Your Artist Website (With Example)
6 MINUTE READLAST UPDATED: AUGUST 2025 
Why your ‘About’ Page matters.
Your "About’ page is one of the most important pages on your website. Find that surprising? You’re not alone! We see that many artists fall for the temptation of putting little effort into this page. And we get it, it’s way more fun to work on your portfolio, setting up your shop and so on. After all - your site is about the work!
However, according to businessdasher.com the ‘About’ will typically be one of the pages with the highest traffic on your website. In fact:
52% of people say that when they land on a website, they want to see the “About” page first.
31% of people say that a website’s “About Us” page is its most important part.
Customers who visit your “About Us” page spend 22.5% more than those who don’t.
So, although it may not be the most exciting part of your website to make, it is certainly one of your most important ones.
Ready to make an ‘About’ page that sets you up for future success? Let’s go!
Topics We’ll Cover.
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What is an ‘About’ page?
The ‘About’ page (also sometimes called ‘Artist Bio’, ‘Artist CV’, ‘Artist Statement’, ‘About the Artist’ or ‘About Me’) is where website visitors go to connect with who you are, why and how you create art as well as evaluate your artistic credentials and accomplishments.
By the end of this blog post, you’ll know exactly what to include and how to structure your ‘About’ page on your website.
Who is the ‘About’ page for?
This page serves different purposes for different audiences:
Art enthusiasts, followers and potential customers connect with you by learning why and how you make art.
Collectors check your accomplishments to confirm your credibility.
Gallery owners see if your work could fit with their exhibition or collaboration plans.
Corporate art consultants and art investors gauge whether you’re active, ambitious, and a smart long-term investment.
Grant sponsors review your background to see if you meet their funding criteria.
The press fact-checks details and gathers material for stories.
In short, this page receives a lot of traffic from people you really want impress!
What should your ‘About’ page include?
1. Artist Statement
Open strong by sharing what you create, how you create it, and why. Keep it clear, authentic, and easy to read - avoid jargon or abstract language.
Describe your themes, ideas, and inspirations.
Mention materials or processes that make your work unique.
Share what you want people to feel or experience when they encounter your art.
Keep it short (150–300 words is plenty).
Pro tip: Choose first or third person depending on your brand voice. If you usually write in first person (e.g., on social media or newsletters), keep that consistency. If your communications are more formal, third person may fit better.
2. Artist Bio (CV)
Follow up with a concise biography that highlights your professional background and credibility. This is where you show your experience and achievements.
Include birthplace and/or current city.
Mention education, residencies, or other relevant training.
List exhibitions (solo and group), awards, grants, and notable press coverage.
Keep it in third person for clarity and professionalism.
Pro tip: Highlight the most important milestones rather than every detail. A full CV can always be offered as a downloadable PDF.
3. Downloads
Make it easy for visitors to access your materials offline or for professional purposes.
Artist Statement (PDF)
Artist Bio / CV (PDF)
Portfolio (PDF or link to online gallery)
Pro tip: Keep these updated and formatted cleanly. This is especially useful for curators, galleries, or collectors who want a quick reference.
4. Calls to action
Guide visitors to take the next step - whether that’s buying your art, collaborating, or reaching out.
Invite people to contact you for commissions, collaborations, or general inquiries.
Link to your shop or portfolio for potential buyers.
Encourage signing up for newsletters or following on social media.
Pro tip: Tailor your CTAs to the audience of your website, keeping the language clear, friendly, and actionable.
Example ‘About’ page for artists.
Below we’ve created an example ‘About’ page for the fictitious artist John Smith.
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John Smith.
- Contemporary Street Artist -
Artist Statement.
John Smith creates bold, contemporary street art that brings the pulse of the city into your space. Working with spray paint, stencils, and layered textures, he transforms urban grit into vivid, high-energy compositions that stop you in your tracks. His work draws on the raw beauty of weathered walls, graffiti tags, and neon-lit nights, capturing the fleeting moments and textures that make a city unforgettable.
Collectors love how his pieces inject personality and movement into a room - whether it’s a downtown loft, a buzzing café, or a creative workspace. Each work is designed to make you look twice, spark conversation, and carry a piece of the street’s energy wherever you are.
Biography.
John Smith (b. 1987, Chicago, USA) studied Fine Arts at the School of the Art Institute of Chicago and completed a residency at Berlin’s Urban Arts Lab. Now based in Brooklyn, New York, John bridges the raw energy of the street with the intimacy of interior spaces. His work has been collected internationally and exhibited in galleries, murals, and design-focused venues across the US and Europe.
Solo Exhibitions.
Concrete Echoes, Streetline Gallery, New York, NY (2024)
Neon Fragments, Urban Canvas, Berlin, Germany (2023)
Walls Within, Blank Space Gallery, Chicago, IL (2022)
Edge and Flow, MuralWorks Project Space, Los Angeles, CA (2021)
City Skin, District Arts, Brooklyn, NY (2019)
Group Exhibitions.
Urban Narratives, Metro Arts Center, London, UK (2024)
Crosswalk, 19th Street Collective, San Francisco, CA (2023)
Street Vision, GraffHaus, Toronto, Canada (2022)
Layered Realities, Studio IX, Berlin, Germany (2021)
Public Marks, Open Walls Festival, Chicago, IL (2020)
Awards & Grants.
Brooklyn Arts Council Artist Grant (2024)
Urban Arts Residency, Berlin, Germany (2023)
Best Emerging Artist, Chicago Art Awards (2022)
City Mural Commission, NYC Department of Cultural Affairs (2021)
Emerging Voices Award, Street Art Network (2020)
Public & Special Projects.
Skyline Flow, 60-foot mural, Williamsburg, Brooklyn (2024)
Transit Stories, public installation, Chicago L-Train (2023)
Neon Dream, projection mapping festival, Berlin (2022)
Market Faces, interactive mural, San Francisco (2021)
Playground Walls, community art project, Bronx, NY (2020)
Selected Press.
The New York Times – “The Street Comes Indoors” (2024)
Juxtapoz Magazine – “John Smith’s Urban Alchemy” (2023)
Hypebeast – “The Brooklyn Artist Everyone’s Talking About” (2023)
Brooklyn Paper – “Murals That Move the Neighborhood” (2022)
Artforum – “Layering the City: John Smith” (2021)
Downloads.
🡻Download Artist Statement
🡻Download Artist Bio (CV)
🡻Download Porfolio
Reach out.
John Smith is open to new opportunities and collaborations. Reach out anytime to begin a conversation about working together.
