🎯 How To Craft A Product Page That Sells Your Art

7 MINUTE READ

LAST UPDATED: JULY 2025 

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So, you’ve caught the attention of a potential buyer - they’ve landed on your site, even found an art piece they love, and now it’s time to close the deal. In this blog post, we make sure you’re providing them with all the information they need to purchase your art. Let’s jump right in!

Topics We’ll Cover.

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1 ~ Practical information.

At the top of the page, include answers to all the practical questions the buyer may have initially. This includes: 

• Title 

• Price

• Dimensions

• Medium and materials

• Shipping information (how soon, how long, country availability, etc.)

• Other information specific to your artwork (framing options, how to handle with care, etc.)

Additional practical questions should be answered in the FAQ section (see section 5 below). 

2 ~ Story behind the artwork.

In a physical gallery, a great sales rep doesn’t just push products - they tell the story, spark excitement, and help collectors fall in love with the art pieces on display.

Your product pages need to do the same. Share about your inspiration, central themes, and the process behind the artwork. Even a brief introduction to the story behind the artwork can go a long way in connecting potential buyers to your work.

3 ~ Engaging Product Photos.

Your customers should be able to visualize the artwork in context. In addition to the main shot (showing the whole artwork) and the detail shots (featuring textures, brushstrokes, or unique elements that deserve a closer look), we highly recommend that you provide 2-4 room mockups to showcase your art in various settings. These photos help your customers visualize the artwork in various settings such as living rooms, offices, or cozy nooks.

Never made a room mockup before? No worries! There are a number of tools that create these photos for you. Making mockups in Canva is free and a great place to start, or you can try a paid tool like ArtPlacer.

4 ~ Testimonials / Social Proof. 

Including testimonials from satisfied collectors is great for building trust and helps potential buyers feel confident they're making a good investment in your work.

How to collect testimonials for your artwork:

• Review your social media and collect positive comments

• Reach out to past satisfied customers and collectors 

• Set up automatic follow-up emails (after an order has been delivered) with a form 

Try to diversify the feedback you include on your page. Look for genuine, specific feedback that highlights the emotional impact and unique qualities of the artwork. For example, include one about your, another about the experience they had buying from you, a third about how it looks in someone’s space, etc..

5 ~ Frequently Asked Questions (FAQ).

Framing and production details, return policies, shipping procedures, and all the like can be addressed here. We recommend 5-10 questions.

Here’s a list of some example questions to get you started:

1. Is this an original artwork or a print?

2. Do the colors in the photos look the same as the actual artwork?

3. Will I get a certificate of authenticity?

4. How do I take care of my original artwork?

5. Does it come framed?

6. How is it shipped?

7. How quickly will my artwork ship?

8. Do you offer returns?

6 ~ Related products.

Sometimes, the piece is just not right for the customer. And that’s totally okay. But, maybe there is one somewhere in your selection. 

A “Related Products” section could help steer the customers scrolling a piece they’re not totally in love with towards one they really vibe with. (It’s also a great way to bring in potential additional sales and gives great exposure for your other products! How about that!

Pro tip: If you have a broad range of art pieces available on your website, spanning different price ranges or categories - try adding 1-3 different related products sections at the bottom of your page. 

What would it look like? If they for example are browsing an original artwork you could show “More original artworks” (for those who weren’t totally vibing with this one), “Browse limited prints” (for those who find it too pricy) or “See the my newest series” (to lead them to a different category that could capture their attention).

7 ~ Bonus section: Relevant Support Articles & Resources.

Not all visitors to your product page are ready to make a purchase today. Some are browsing for inspiration, others are planning for a future gift, or still deciding what kind of piece best fits their space. You’ve worked hard to get them to visit your site, so rather than seeing them slip away, offer them something meaningful to help them along in their journey. 

This could be a free .pdf on a topic like “The Art Collector’s Starter Guide”, a video on “How to Choose Art for Your Home”, or an email series on “Choosing the Right Art for Your Office: A Guide to Creating a Space That Inspires.”

By offering helpful, beautifully designed resources like these, you’re not just supporting their decision-making process, you’re also inviting them to stay connected. 

Consider who your most likely website visitors are, and design the resources you want to offer accordingly. 

Pro tip: Make sure you get their email address in the process so you can keep the conversation going and reach out when they’re ready to buy.