🎯 How To Craft A Product Page That Sells Your Art
7 MINUTE READLAST UPDATED: JULY 2025 One of the biggest mistakes artists make on their websites is that their product pages are way too clean. Don’t confuse your portfolio with your shop!
These are real people going through a real buying decision - and an expensive one at that! You have to give them the practical info they need, address their concerns and objections and give them the feeling that they’re about to make an amazing purchase.
In this blog post, I’ll make sure you’re covering all your basics for a product page that sells art. Let’s get to it!
Practical information.
This section is here to let customers know you’re a serious artist with a professional online store, who knows how to fulfill an order.
At the top of the page, you should include answers to all the practical questions. This includes:
Title
Price
Dimensions
Medium and materials
Shipping information (how soon, how long, country availability, etc.)
Other information specific to your artwork (framing options, how to handle with care, etc.)
There might be a bunch of additional practical info - make the call about whether they should be adressed here or answered in the FAQ section (see section 5 below).
Story behind the artwork.
In a physical gallery, a great sales rep doesn’t just push products - they invite you into the world of the artist, tell the story behind the work, spark excitement about the pieces on display, and gauge which piece might be just right for that particular collector.
When selling online, you should aim to match that same experience by sharing the story behind your work. Share about your inspiration, themes, and process. You don’t have to write a full essay, but even a brief introduction to the story behind the artwork can go a long way in helping potential buyers to feel connected with your work.
Engaging Product Photos.
Your customers should be able to visualize the artwork in context. In addition to the main shot (showing the whole artwork) and the detail shots (featuring textures, brushstrokes, or unique elements that deserve a closer look), we highly recommend that you provide 2-4 room mockups to showcase your art in various settings. These photos help your customers visualize the artwork in various settings such as living rooms, offices, or cozy nooks.
Testimonials / Social Proof.
Including testimonials from satisfied collectors is great for building trust and helps potential buyers feel confident they're making a good investment in your work.
How to collect testimonials for your artwork:
Review your social media and collect positive comments
Reach out to past satisfied customers and collectors
Set up automatic follow-up emails (after an order has been delivered) with a form
Try to diversify the feedback you include on your page. Look for genuine, specific feedback that highlights the emotional impact and unique qualities of the artwork. For example, include one about your, another about the experience they had buying from you, a third about how it looks in someone’s space, etc..
Frequently Asked Questions (FAQ).
Framing and production details, return policies, shipping procedures, and all the like can be addressed here. We recommend 5-10 questions.
Here’s a list of some example questions to get you started:
Is this an original artwork or a print?
Do the colors in the photos look the same as the actual artwork?
Will I get a certificate of authenticity?
How do I take care of my original artwork?
Does it come framed?
How is it shipped?
How quickly will my artwork ship?
Do you offer returns?
Related products.
Sometimes, the piece is just not right for the customer. And that’s totally okay. But, maybe there is one somewhere in your selection.
Both Shopify and Squarespace have built-in functions for “Related Products” sections. I highly recommend turning these on to help a browsing collector towards a piece they really love.
Pro Tip
If you have a broad range of art pieces available on your website, spanning different price ranges or categories - try adding 1-3 different related products sections at the bottom of your page.
What would it look like? If they for example are browsing an original artwork you could show “More original artworks” (for those who weren’t totally vibing with this one), “Browse limited prints” (for those who find it too pricy) or “See the my newest series” (to lead them to a different category that could capture their attention).
Bonus section: Relevant Support Articles & Resources.
Not all visitors to your product page are ready to make a purchase today. Some are browsing for inspiration, others are planning for a future gift, or still deciding what kind of piece best fits their space. You’ve worked hard to get them to visit your site, so rather than seeing them slip away, offer them something meaningful to help them along in their journey.
This could be a free .pdf on a topic like “The Art Collector’s Starter Guide”, a video on “How to Choose Art for Your Home”, or an email series on “Choosing the Right Art for Your Office: A Guide to Creating a Space That Inspires.”
By offering helpful, beautifully designed resources like these, you’re not just supporting their decision-making process, you’re also inviting them to stay connected.
Consider who your most likely website visitors are, and design the resources you want to offer accordingly.
Pro tip: Make sure you get their email address in the process so you can keep the conversation going and reach out when they’re ready to buy.
Chapters.
This post may contain affiliate links. If you click one and make a purchase, we may earn a small commission at no extra cost to you. Learn more .
